Flagstone, the UK’s leading cash deposit platform, needed a refreshed website that reflected their new brand identity while solving long-standing user experience challenges. Their previous site struggled to clearly communicate who they are, what they offer, and how their platform works—creating friction for both existing clients and prospective customers.
I redesigned the website using an expanded design system, improved information architecture, and insights from CX research. This resulted in a cleaner, faster, and more intuitive experience that helped users find key information quickly and understand the platform’s value more easily.
Key improvements included a richer, more descriptive navigation system and a fully modernised rates calculator. The calculator was rebuilt from the ground up—removing complexity, clarifying Flagstone’s proposition, and maintaining familiarity for returning users. The new interface is calmer, clearer, and more aligned with the brand, significantly improving how Flagstone communicates its offering and supports user decision-making.
