ASK is a specialist property lender with a unique funding pool of high-net-worth private clients who invest in loans on a selfselect basis through a digital platform.
ASK Partners recognised the opportunity to improve the experience of their investment platform whilst introducing a number of new features, so I was brought in to assist in managing stakeholder engagement, understanding user requirements and to revamp brand and product design to ensure continued relevance and competitiveness in an evolving market landscape.
Starting with an audit of the current investment platform across multiple devices & competitior reviews, I moved quickly onto the product discovery phase to understand users’ pain points and needs, whilst gathering an understanding on the priority of features that ASK wanted to introduce into the platform. This deep understanding of requirements allowed me to identify what exactly we needed to build and then validating conceptual work through early user-testing allowed me to move into a design phase were I could iterate quickly.
